The vacation rental business was already flourishing before the outbreak, but interest has exploded in the last year. According to Grand View Research, the global vacation rental market is estimated to reach $113.9 billion by 2027. Vrbo's president, Jeff Hurst, told CNN Business in March that the company, which was launched in 1995 as Vacation Rentals By Owner, was experiencing the most successful start to a year in the US in 25 years.